Blogs

A customer walks into a boutique, tries on a hand-polished pair of eyeglass frames and smiles at the mirror. The sale takes minutes, but the profit on that sale was decided months earlier, when someone chose the factory, checked the sample and agr...

Two samples arrive in the same week, both described as TR90, both light and both priced to win your order. One flexes and springs back cleanly. The other shows a pale mark near the bridge after a gentle bend. On a catalog page they look identical,...